Discover Family Fun & Entertainment

The North Pole is bursting with exciting characters, places and stories to discover. Santa and all his pals entertain year-round with a peek inside their magical headquarters, where merriment and Christmas spirit soar all year long.

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The Macy's Thanksgiving Day Parade logo on a green background. The logo consists of the Macy's logo and then below it the words Thanksgiving Day are in a formal script typeface. Below that is the word Parade in all caps and in a sans serif typeface. Surrounding the text is a graphic star shape made up of red and gold strokes.

Macy’s Thanksgiving Day Parade

Since 2012, The Elf on the Shelf and friends have been fan favorites at the Macy’s Thanksgiving Day Parade. In 2024, an extraordinary new balloon starring one of Santa’s best pals arrives, chasing the northern lights and spreading holiday magic.

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A line of smiling adults on a stage in Scout Elf costumes bending at the knees with their arms down and hands facing to the front. Behind them in a large open The Elf on the Shelf boxed set box.

Set to Return: The Elf on the Shelf – A Christmas Musical

Although it is currently on hiatus, the live show is set to make a return soon. So check back to learn more about a Scout Elf who shows his new, human family the importance of Christmas cheer in this original story and score with spectacular sets and dazzling costumes. The fully staged touring theatrical production brings heartfelt moments for a joyous celebration.

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Ashley Holt, Duff Goldman, and Kardea Brown in front of a room decorated with green garland adorned with white string lights and red bows. Behind them is a mountain made to look like it's covered in snow with Scout Elves sliding down it. Duff is reading from a small open scroll he is holding out in front of him.

The Elf on the Shelf Sweet Showdown

Seen first in the 2023 holiday season, celebrity chefs Duff Goldman, Kardea Brown and Ashley Holt cheer on six teams of all-star sweet-makers and their Scout Elf helpers to see who would become the Ambassadors of Confectionary Concoctions.

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Want to Partner with Us?

The Lumistella Company invites opportunities for innovative new collaborations and co-branding ventures with partners who align with our company’s values and beliefs. If you have an existing portfolio, a history of working with global IP character brands, established distribution channels, a strong relationship with retailers, and a sensational idea for a brand experience, we’d love to hear from you.

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A line of Scout Elves from the knees up holding glowing heart charms to their chests. The elves include Newsey, Tinsel, Gym Dandy, Timber, and Scout Elf Joe. They are standing in snow with snow-covered pine trees behind them.