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The North Pole is bursting with exciting characters, places and stories to discover. Santa and all his pals entertain year-round with a peek inside their magical headquarters, where merriment and Christmas spirit soar all year long.

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"The Rise of Nicholas the Noble" novel artwork featuring the cover of the novel and a green tinted forest with the logo from the novel. The novel cover features a boy, Nicholas, and his Saint Bernard, Barry, centered on the cover running through a snowscape adorned in a frame of frost leaves and what appear to be roots in a pattern. Above them is the logo for the book, and a Scout Elf, Fisbee, perched looking down on them. In the background, there are a set of mysterious eyes luring at the onlooker in a gripping fashion.

Coming Soon: The Rise of Nicholas The Noble

Coming soon to bookstores near you in 2025… There was a boy who would grow up to be Santa Claus, and elves who would become the most famous in the world—The Elf on the Shelf Scout Elves. In our story, every chapter of their journey—their friends, foes, missteps and trials—are ready to be revealed through spellbinding tales from Santaverse, including the marvelous mysteries of Santa’s current-day North Pole.

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On the left is the cover of The Elf on the Shelf® Family Cookbook angled to the left. On the cover of the book are 4 Scout Elves in chef’s outfits. 3 of the elves are sitting on a rolling pin on a kitchen counter and the 4th is hanging on a whisk peeking in from the top right. In front of the elves on the counter are mini gingerbread houses. On the top left is the Santaverse logo, and below that is text that reads “The Elf on the Shelf® Family Cookbook by Chanda A. Bell”. To the right of the elf hanging on the whisk is The Elf on the Shelf scallop logo and below that is text that says “Includes Elf-Size Food!”. Along the bottom of the cover is text that says “50 Elftastic Recipes plus Playful Elf Ideas, Games, Activities and More!” On the right is a family consisting of a Dad, Mom, and son in front of a kitchen counter. The Mom is holding the son in her arms, and the son is reaching into a bowl on the counter full of chex mix. The dad has a bowl of marshmallows in his hand. On the counter is a baking tray with clusters of treats on parchment paper. To the right of the family are more ingredients for the treats including larger marshmallows, cookies, and candy. Behind the family is a kitchen scene.

The Elf on the Shelf® Family Cookbook

Join Mrs. Claus’ Sweet Shop elves as they share their favorite holiday recipes, along with ingredient lists, tips and tools. Incorporate this giftable and highly illustrated, interactive book into your The Elf on the Shelf tradition.

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On the left is The Elf on the Shelf scallop logo and on the right is The Elf on the Shelf boxed set. The box is laying on its side with the spine facing the front. The spine has the words “The Elf on the Shelf Christmas Tradition” written along it with a small watercolor illustration of a a girl Scout Elf sitting on a shelf with a Christmas tree and a book. Under the illustration is text that says “Aebersold/Bell”. The book is standing up on top of the box with the cover facing front. The cover of the book has the words “The Elf on the Shelf Christmas Tradition” written in the middle with the same watercolor illustration from the spine above it. Under the title is the text “by Carol V. Aebersold and Chanda A. Bell, illustrated by Coe Steinwart” and there is also the Santaverse logo on the top left. A boy scout elf with blue eyes is sitting on top of the box to the right of the book holding his knees up to his chest. In the background is a starry sky with the Northern Lights and pine trees below them.

The Elf on the Shelf: A Christmas Tradition

This beloved family tradition has captured the hearts of children everywhere who embrace the magic of having a Scout Elf reporting to Santa each night during the holidays. Boxed set has everything needed to make lasting Christmas memories! 

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On the left is the cover of Santa's North Pole: A Christmas Storybook Collection angled to the left. The cover features Elf Joe from the chest up in front of gold text that says “Santa's North Pole: A Christmas Storybook Collection by Chanda A. Bell” The text is on a solid blue shape with a gold frame and the Christmas star at the top. Behind the shape is a blue starry sky and a snow-covered pine tree. At the bottom of the cover are 3 circles with gold oval frames in a row. The first frame contains a picture of Sampson the St. Bernard pup, the middle one has Chippey the Scout Elf waving, and the last one has an arctic fox cub sitting on some snow. On the bottom left of the cover is a gold The Elf on the Shelf icon in a scallop shape, and a gold Elf Pets logo to the right of it. On the bottom right of the cover is text that says “Only at Target” and “Featuring the characters from The Elf on the Shelf and Elf Pets. Behind the frames and text at the bottom is dark blue with gold sparkles. On the right of the image is the book opened to a spread. The left side of the spread contains Elf Joe holding a scroll on a light blue background with swirling snow. At the top of the page is a line of text that says "How does Santa travel the whole world in one night?" A speech bubble is below that that points to Elf Joe and says "The mystical, magical Northern Lights are the secret to Santa's magical flight!". On the right of the spread is the Elf Pets A Fox Cub's Christmas Tale logo with Noorah sitting on a snow bank underneath. In the background behind Noorah is a sky with the Northern Lights. Behind the book images is a starry sky with the Northern Lights and a snow texture.

Santa’s North Pole: A Christmas Storybook Collection

This one-of-a-kind treasury features three amazing Christmas tales as told by the North Pole’s most storied expert, Scout Elf Joe, and includes never-before-seen trivia and facts about Santa’s North Pole that kids of all ages will enjoy.

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On the left is the cover of In Case of Elftastrophe: An Emergency Guide angled to the left. On the cover of the book is a Scout Elf boy tinkering with a gold machine with a meter on the front that has a needle that can go from red to yellow to green. The machine is leaking steam and Christmas string lights are wrapping around both the machine and the elf. Above the elf is the title of the book in a huge plume of steam. On the bottom right of the cover is a gold starburst that has “Don’t Touch that Elf!” written inside. Below the starburst is the text “Written by Chanda A. Bell”. Around the big plume of steam are smaller gold starbursts and white action lines and a solid green background. On the right of the image is a boy sitting on a sofa from the knees up holding the open book with the cover facing out in front of his face and his eyes are peeking over the top. On the back of the sofa behind the boy sits a Scout Elf with blue eyes looking at the inside of the book. In the background are white curtains.

In Case of Elftastrophe: An Emergency Guide

Oh, no! Someone touched the Scout Elf! 
Everyone knows that when an elf is touched by a human, their magic gets zapped! It’s an elftastrophe! Discover the secrets to use when mishaps, misfortunes and mistakes threaten your elf.

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In the center is the cover of The Elf on the Shelf: Welcome to the North Pole angled to the left. The book cover features a Scout Elf girl with brown eyes kneeling on snow with her hands on her lap. Behind her is a large Christmas tree, a cluster of Santaverse characters standing in front of the buildings of Santa’s North Pole, and a mountain range and blue sky behind the buildings. The top of the cover has a white and black ribbon with a blue circle containing the number 1 on the left and “I Can Read!” along the curve of the ribbon in the center. At the bottom of the cover is text that reads “Welcome to the North Pole”. Behind the book is a starry sky with the Northern Lights and a snow texture.

The Elf on the Shelf: Welcome to the North Pole

Readers will delight in meeting not only charming animal friends, but also Santa Claus himself! Discover the wonder of the North Pole while uncovering the traditions and adventures that define this extraordinary place in this Level One early reader.

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In the center is the Little Grunt a SnoBiggie Yeti Storybook standing upright in a patch of snow. The cover of the book contains the book title on the top center with the Santaverse logo above it. On the bottom right of the cover is a closeup of Little Grunt from the chest up smiling and waving. The background of the cover is a light blue and lavender with snowflakes. To the right of the book is the Little Grunt plush standing in the snow. In the snow are snow-covered pine trees and there’s a light blue background with snowflakes. On the bottom right of the image is the Santa’s Store logo.

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Like what you see here? There’s so much more to explore! Check out all our books and traditions, activities, accessories, props and elf clothing, games, gifts, plush, decor and so much more!

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