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The North Pole is bursting with exciting characters, places and stories to discover. Santa and all his pals entertain year-round with a peek inside their magical headquarters, where merriment and Christmas spirit soar all year long.

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The Rise of Nicholas the Noble novel is featured on the left-hand side, with the novel's branding featured on the right below the North Star. The background is a green winterscape of conifer trees and snowfall.

The Rise of Nicholas The Noble

There was a boy who would grow up to be Santa Claus, and elves who would become the most famous in the world—The Elf on the Shelf Scout Elves. In our story, every chapter of their journey—their friends, foes, missteps and trials—are ready to be revealed through spellbinding tales from Santaverse, including the marvelous mysteries of Santa’s current-day North Pole.

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The Elf on the Shelf Family Cookbook is featured on the left-hand side, while the right-hand side features a lifestyle image of a father, son and mother are trying their hand at cooking one of the 50 Elftastic Recipes included in the book!

The Elf on the Shelf® Family Cookbook

Join Mrs. Claus’ Sweet Shop elves as they share their favorite holiday recipes, along with ingredient lists, tips and tools. Incorporate this giftable and highly illustrated, interactive book into your The Elf on the Shelf tradition.

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The Elf on the Shelf boxset and logo over a mystical sky, complete with The Northern Lights and a silohutte of some vector stylized conifer trees in a purple gradient at the bottom.

The Elf on the Shelf: A Christmas Tradition

This beloved family tradition has captured the hearts of children everywhere who embrace the magic of having a Scout Elf reporting to Santa each night during the holidays. Boxed set has everything needed to make lasting Christmas memories! 

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Santa's North Pole: A Christmas Storybook Collection book is featured on the left-hand side with an open-faced view of the inside of the book on the right. The background is a mystical snowscape with the Northern Lights on full display.

Santa’s North Pole: A Christmas Storybook Collection

This one-of-a-kind treasury features three amazing Christmas tales as told by the North Pole’s most storied expert, Scout Elf Joe, and includes never-before-seen trivia and facts about Santa’s North Pole that kids of all ages will enjoy.

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In Case of Elftastrophe: An Emergency Guide book is featured on the left-hand side, while a lifestyle image of a young boy is on the right-hand side. He is pictured seated on a gray sofe with the book covering his nose and mouth, but the top of his head is exposed. He has a surprised look in his eyes. Also pictured behind him is a Scout Elf.

In Case of Elftastrophe: An Emergency Guide

Oh, no! Someone touched the Scout Elf! 
Everyone knows that when an elf is touched by a human, their magic gets zapped! It’s an elftastrophe! Discover the secrets to use when mishaps, misfortunes and mistakes threaten your elf.

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1 I Can Read! The Elf on the Shelf: Welcome to the North Pole book is featured in the middle, with a wintery snowscape in the background

The Elf on the Shelf: Welcome to the North Pole

Readers will delight in meeting not only charming animal friends, but also Santa Claus himself! Discover the wonder of the North Pole while uncovering the traditions and adventures that define this extraordinary place in this Level One early reader.

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Little Grunt: A SnoBiggie Yeti Story book is positioned in a snowscape alongside the included plush. At the bottom is the Santa's Store logo, as well as snow-covered conifer trees along the background with a clear, blue sky and snow drift floating around.

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