Welcome to the Santaverse™

The Enchanted World of
Santa Claus

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Journey Through our World of Wonder, Mystery and Christmas Cheer

With every turn of the page, a new chapter of discovery awaits…

Once upon a time…

There was a boy who would grow up to be Santa Claus, and elves who would become the most famous in the world—The Elf on the Shelf Scout Elves. In our stories every chapter of their journey: their friends, foes, missteps and trials are ready to be revealed through the spellbinding tales of the Santaverse—including the marvelous mysteries of Santa’s current-day North Pole.

 So welcome to the Santaverse, the enchanted story world of Santa Claus where you, the ones who truly believe, are the magic behind the Christmas season.

Eventually we’ll trace Santa Claus’s roots back to the beginning, revealing the mysteries and magic that shaped the man in red. Meet all the elves who keep his world turning and learn the roles each plays in spreading joy and cheer. From the snowy trails of the North Pole to the workshops buzzing with holiday spirit, secrets of the Santaverse are waiting to be discovered.

Follow the Scout Elves and other magical beings like the Elf Pets, Elf Mates, Noorah, SnoBiggies and Bogies as they navigate a world filled with wonder, mystery, and heartwarming surprises, and walk alongside Santa’s most trusted companions—each with their own stories and duties to build Christmas cheer. Immerse yourself in a universe where every snowflake tells a story, every elf has a mission, and every adventure is a celebration of the spirit of Christmas—especially yours. The Santaverse isn’t just a world—it’s a place where your imagination can roam free, igniting your holiday spirit with each new discovery.

Introducing Nicholas the Noble: A Novel!

Discover the untold origin of Santa Claus in an epic adventure of bravery, belief, and magic.

Learn More

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The Stars of our Stories

Our story-world brings holiday magic to life. From The Elf on the Shelf, the playful Scout Elf who watches, listens, and reports to Santa, to favorites like Extraordinary Noorah, and Elf Pets; each character has a special role in spreading joy for Santa. Dive into our world of enchanting stories where these famous Christmas figures come alive, capture hearts and celebrate the spirit of the season.

Featured Characters

Santa Claus

Santa Claus, born as Nicholas of Lycia, is the ultimate keeper of Christmas Spirit. Filled with generosity, he earned the title of Nicholas the Noble for his good deeds, acts of justice and mercy.

Meet Santa

Barry the Saint Bernard

Barry, the legendary watchdog of Christmas, has been by Nicholas’ side since childhood, when Nicholas saved him from bullies. As Santa’s loyal protector, Barry ensures Christmas magic stays secure.

Meet Barry

Fisbee

Chosen by Santa as the first official Elf on the Shelf to every be adopted by a human, Fisbee also serves as the narrator of The Rise of Nicholas the Noble, the novel that tells of the origin of Santa Claus.

Meet Fisbee
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The Stars of our Stories

Our story-world brings holiday magic to life. From The Elf on the Shelf, the playful Scout Elf who watches, listens, and reports to Santa, to favorites like Extraordinary Noorah, and Elf Pets; each character has a special role in spreading joy for Santa. Dive into our world of enchanting stories where these famous Christmas figures come alive, capture hearts and celebrate the spirit of the season.

All Characters

Meet All Characters
Collage of Santaverse Characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, 2 Scout Elves, Little Grunt, 2 Bogies, an Elf Pets Reindeer, and an Elf Pets St. Bernard. They are all standing on a patch of snow with white stars in the background.

The Four Corners of our World

Discover the Four Realms of Santa’s North Pole, known as the Kingdom of the One True North—or KOTOTN, and get a sneak peek into the secrets of this mystical land of magic, adventure, and wonder that’s been over 2,000 years in the making.

A blue door surrounded with an ornate wooden archway and with stone steps leading up to it. The door is held in place by a gold door frame, has a gold knob, and has black hinges. The door is painted with a star, some mountains, and a row of evergreen trees. There is a blue glow and white sparkles surrounding the outside of the archway. The door is slightly open, and a white light is emanating from the crack. The gold keystone in the archway above the door has the Santaverse A logo embossed on it.

The Charmed Arctic Channel and the World Beyond

A mystical realm with an ever-flowing, never-frozen river, connecting the enchanted world to humans.

Enter the Realm >

A yellow door surrounded with an ornate wooden archway and with stone steps leading up to it. The door is held in place by a gold door frame, has a gold knob, and has black hinges. The door is painted with swirls of gold and green, and with holly leaves and berries. There is a yellow glow and white sparkles surrounding the outside of the archway. The door is slightly open, and a white light is emanating from the crack. The gold keystone in the archway above the door has the Santaverse A logo embossed on it.

The Enchanted Forest of Eternity

A forest realm of elves and creatures including Noorah, rich in magic and deep mystery.

Enter the Realm >

A green door surrounded with an ornate wooden archway and with stone steps leading up to it. The door is held in place by a gold door frame, has a gold knob, and has gold hinges. The door is painted around the hinges with red leaves on green vines. There is a green glow and white sparkles surrounding the outside of the archway. The door is slightly open, and a white light is emanating from the crack. The gold keystone in the archway above the door has the Santaverse A logo embossed on it.

The Lumincient’s Landing and the Mountains of Enchantment

An ancient home of Scout Elves and ice gnomes, now famous for baby elves and a magical comet’s impact.

Enter the Realm >

A red door surrounded with an ornate wooden archway and with stone steps leading up to it. The door is held in place by a gold door frame, has a gold knob, and has black hinges. The door has a white and green painting on it featuring a star, holly berries and leaves, and some flourishes surrounded by a border. There is a red glow and white sparkles surrounding the outside of the archway. The door is slightly open, and a white light is emanating from the crack. The gold keystone in the archway above the door has the Santaverse A logo embossed on it.

The Realm of Nicholas the Noble

A magical realm where Santa lives, full of inventions, helpers, legendary lists, and hidden secrets.

Enter the Realm >

The Magic of Our Products

Explore our captivating products which bring the charm of our story world to life! Each piece reflects the unique spirit of The Elf on the Shelf Santaverse, inviting you to experience the wonders of Santa and his friends in your own home. From delightful keepsakes, to whimsical elf props and storybook treasures, our items offer a path to joy-filled family moments.

The Elf on the Shelf®

The Elf on the Shelf, complete with a storybook, watches, listens, and reports to Santa, bringing holiday hide-and-seek magic to life!

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Elf Pets®

Elf Pets, complete with a storybook, are cuddly companions who help Santa spread cheer, teaching kids about faith, hope and love!

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Elf Mates®

Elf Mates, with a book sold separately, inspire good deeds and generosity, boosting cheer and kindness in playful, fun ways!

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Noorah®

Noorah, with a book sold separately, sparks the northern lights and inspires hope and magic through her story!

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Frost Pips®

Frost Pips™ are baby elves, known for their playful spirit and captivating charm.

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SnoBiggie®

Discover the endearing tale of Little Grunt, the big little yeti with a great big heart.

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Bogies®

Bogie™ characters adore their North Pole pals… but BE READY. Once one of them discovers you, you’ll have a forever friend!

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How to Discover Our Tales: Stories, Games, Entertainment and More

Dive into our fantastical world of Christmas characters, stories and lore! Discover fun games, read captivating stories, enjoy festive music, and explore heartfelt holiday films and entertainment.

Videos
Books
Music
Games
Experiences

The Other Sites for Our Fans

Lumistella.com

Discover the company and the inspiring story behind The Elf on the Shelf and the Santaverse brands.

Visit site
ElfontheShelf.com

Explore the official Elf on the Shelf site for in-depth fandom, holiday fun, and family tradition tips. Enjoy lots of elf ideas to keep Christmas magical!

Visit site
SantasNorthPole.com

Take the kids and visit Santa’s North Pole for games, activities, and magical Christmas content straight from Santa’s workshop.

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ElfMates.com

Meet Elf Mates, spreading kindness and joy with inspiring stories and elven fun.


Visit site

Want ideas, inspiration and more information for how to use The Elf on the Shelf Santaverse characters in your own home?

Visit the Inspiration Station